Specialty Food And Beverage: A Case Study Of Small Business Management

Barry Doyle, Art Bell, Dayle Smith

Abstract


Specialty Food and Beverage is facing growing pains from its rapid expansion over the last decade and more.  The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth. 


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